1. A new purifying device that would be distributed to poor villages in Africa.

A made up device, like a cauldron looking pot where small amounts of water can be held and the clean water leaks down to the bottom providing clean water for a family. The press release would aim to inform the public of the device and distribution plans. The hopes would be that the awareness would lead to investors and donations. The device would then pick up some steam.

2. News about an infectious water related disease that had an out burst in a town in Africa.

The news would raise awareness about the disparity in access to fresh water and sanitation. There are many press releases about how dirty water kills people all the time, so this could be another reinforcer. Keep pounding the idea in and maybe people will get it, that the water inequality in the world is killing tons of people. The press release would cry out to close the gap on the disparity.

3. News of a new foreign policy which will allot money toward developing water access infrastructure in developing countries.

This would be a press release about progress in closing the gap in the access disparity. It would be a way of promoting the new foreign policy.